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    <lastmod>2020-12-27</lastmod>
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      <image:title>LA Times</image:title>
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      <image:title>LA Times</image:title>
      <image:caption>Cover story written for Image section (continued)</image:caption>
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    <loc>https://jneigher.com/about-me</loc>
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    <lastmod>2024-01-09</lastmod>
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    <loc>https://jneigher.com/general-assembly</loc>
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    <lastmod>2020-12-22</lastmod>
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      <image:title>General Assembly</image:title>
      <image:caption>UX Writing brainstorm</image:caption>
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    <loc>https://jneigher.com/santander</loc>
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    <lastmod>2022-12-11</lastmod>
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      <image:title>Santander</image:title>
      <image:caption>PagoFX user flow research</image:caption>
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      <image:title>Santander</image:title>
      <image:caption>Usability testing: UK findings</image:caption>
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      <image:title>Santander</image:title>
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      <image:title>Santander - Usability Testing</image:title>
      <image:caption>Usability testing requires a suite of skills. But all of them must serve one goal: to put the user first. My background as a Journalist who has conducted innumerable interviews allows me to be open-minded, patient, clear and capable of setting the user at ease. My team collaborated on the testing script to elicit feedback. After my interviews, I analyzed the responses and recommended adjustments in the content.</image:caption>
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      <image:title>Santander - Onboarding</image:title>
      <image:caption>Banking presents unique and often intimidating barriers to the user. My goal was to create a safe, welcoming environment to allay that unease. Language was pivotal, because content needed to combine an engaging tone with an authoritative voice.</image:caption>
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      <image:title>Santander</image:title>
      <image:caption>Final onboarding carousel</image:caption>
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      <image:title>Santander</image:title>
      <image:caption>Final onboarding identity verification: part one</image:caption>
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      <image:title>Santander</image:title>
      <image:caption>Final onboarding identity verification: part two</image:caption>
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      <image:title>Santander</image:title>
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    <loc>https://jneigher.com/what-i-do</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-26</lastmod>
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      <image:title>What I Do - Santander</image:title>
      <image:caption>Creation of new FX app</image:caption>
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      <image:title>What I Do - General Assembly</image:title>
      <image:caption>Visiting Lecturer, UX Writing</image:caption>
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      <image:title>What I Do - LA Times</image:title>
      <image:caption>Features Journalist: Image section</image:caption>
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      <image:title>What I Do - Tesco</image:title>
      <image:caption>Reinvention of shopping experiences through technology and design To view this project, please request the password</image:caption>
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    <image:image>
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      <image:title>What I Do - Harrods.com</image:title>
      <image:caption>Relaunch of Harrods website To view this project, please request the password</image:caption>
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    <image:image>
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      <image:title>What I Do - Nordstrom.com</image:title>
      <image:caption>Fulfilment and Returns To view this project, please request the password</image:caption>
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    <image:image>
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      <image:title>What I Do - Kainos Consultancy</image:title>
      <image:caption>Design of new service for the Department for Transport To view this project, please request the password</image:caption>
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    <image:image>
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      <image:title>What I Do - Nordstrom.com</image:title>
      <image:caption>Enterprise To view this project, please request the password</image:caption>
    </image:image>
    <image:image>
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      <image:title>What I Do</image:title>
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      <image:title>What I Do</image:title>
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    <image:image>
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      <image:title>What I Do</image:title>
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      <image:title>What I Do</image:title>
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      <image:title>What I Do</image:title>
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      <image:title>What I Do</image:title>
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  <url>
    <loc>https://jneigher.com/contact-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-08</lastmod>
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